One of the hardest things about growing as a blogger or small business is creating and launching new things. Many times we let doubt creep into our minds and keep us from following our dreams of launching a newsletter or creating an ecourse. If it’s not doubt it’s just procrastination. How many times have you said, “I’ll start working on that new ebook… in two or three months.” and then that time rolls around and you still haven’t started on it, and you “can’t” because you’re so busy with other things? That happened to me so many times. I would put off my main goals because I was scared of how they would be received and I never had enough time to work on them.
I’m finally putting my foot down to that though. Why not go after our big dreams, especially if they scare us a little? In honor of saying “NO!” to not working towards what we dream of doing, I’m sharing four simple steps to help you start working towards launching those dream ideas. (P.s. Keep reading to the bottom of the post because there may be a fun freebie involved!)
Step One: gauge interest This one is simple and a no brainer. You’ve got to start with interest. You want to host a workshop on a certain topic, which is great, but if no one is interested, it’s going to a dud all around. So before you start planning out your idea, run a survey to gauge interest. See what people need and want from you. See if any of your existing ideas align with those responses. Go with the one that you’re passionate about and people want your help with.
Step two: develop your idea Another no brainer. Obviously you can’t start selling something if you don’t know the in’s and out’s right? I haven’t even started selling my ecourse, Brand Catalyst, yet, but I already have the idea planned out quite a bit. Developing a service or product? Think about what exactly you’re selling. What will you charge? Who will be the target market? Wanting to start a blog? Think about the name, where you’ll host your blog, and how often you’ll write.
Step three: create a plan Nothing can get launched without a plan. Nothing. Without a plan you’ll find yourself stumbling around trying to do things that you think you should be doing, which may be wasting your time and money. So, start with a launch date. Having a date always encourages us to get our butts in gear, doesn’t it? Then create a list of things that need to be done before that date. Do you need a website? Do you need sales copy? Will you hire those things out? Then create a timeline. What can you do over the next few months as the launch date approaches?
Step four: start marketing One of the scarier parts of launching something is when you actually start telling people about it. This is when you start to get scared, if you haven’t already. You’ll wonder, “Will people like it? Will people think it’s worth what I’m charging? Am I really experienced enough to talk about x, y, and z?“ Don’t let those thoughts hold you up. Before you can even get scared, start telling people about what you’re doing. Email your subscribers, post to social media, and generate buzz all around.
There you have it! Four super simple steps to do before you launch anything. If that’s not enough, sign up for my newsletter now to receive a free copy of my 4 Steps To Launch Mini Guide. I talk more in depth about these four steps and share free worksheets to help walk you through each one, no matter if you’re launching a new service or product or a new blog! It’s 19 pages of content and worksheets pulled directly from Idea To Launch, and it’s absolutely free for newsletter subscribers. So, what are you waiting for? Sign up below!