Two weeks ago I launched my new ebook, Craft Your Brand, and in it I cover like all of the topics you could think about when it comes to branding your blog. From what “branding” means to common branding mistakes, how to craft your blog’s brand from the inside out, and then where to go next. I even talked about how to know if it’s time for a rebrand (you can see a smidgen of that section in this blog post from late last year).
The one thing that I didn’t talk about, though, is what to do when you’re preparing for a rebrand. Regardless of whether or not you’re branding your blog or your business, there are a handful of things that you should do prior to just going out and hiring the first person you see online that does design work.
It doesn’t matter if you’re going to be doing the work yourself, or if you’ll find a professional to do the work for you, here are five things you need to do when preparing for a rebrand –
Ask what you want out of the project
Before you even get started, take the time to sit and figure out what exactly you’re hoping to get out of the rebrand process. It may seem, at first, like this is obvious. You might be thinking, “Duh, Kory! I want a new design for my ____!” Well, obviously! Dig deeper than that, though. Are you hoping to reposition your brand for a new audience or customer base? Are you hoping that a rebrand will help convey the value of your products or services so you can raise your rates or sell more? If you can’t figure out the deeper reason behind the rebrand, then it might just be that you’re bored with things, in which case – it might not be the right time for a rebrand.
Can you do it or should you hire out
I’m a designer, but I realize that it’s not always in the client’s best interest to spend a ton of money to get a design or a rebrand. When you’re in your first few years of blogging or business, it might be worth saving your money and trying to see what you can create for yourself – if you have the patience to learn how to do things. It’s important that you only try to take on a job like this if you’re able to give it your full attention and energy because otherwise it’s going to look like you phoned it in to you and your readers / clients.
Research potential designers to work with
Before you decide you need to DIY your branding or if you’re ready to hire a professional, you obviously need to research potential designers before you get started. This is great for you if you’re DIY’ing because you need to know if you’ve got the budget to work with a professional before you strike out that option. When you’re ready to hire out your rebrand, you really need to make sure that you’re hiring someone who you are confident can create the branding that you really want for your blog or business. Don’t just hire someone because you’re friends with them online or feel obligated to. Reach out to those you’re interested in working with. Ask about their process, their rates, and even their experience if you don’t see a lot of work in their portfolio. You want to know that your money is going to be well spent.
Get an idea of the style you want
While you’re researching the designer you want to hire or before you get started yourself, it’s very important to start with an idea of where you want to go. Nothing is harder than working with a client who doesn’t know what they want. A great way to start figuring out what you want for your brand is to create a Pinterest board and fill it with inspiration for your rebrand. Most designers will have you do this anyway as part of the moodboard phase, but doing this before you hire someone will help you figure out which designer would be the right one to make that style come to life for your brand. It’ll also help you explain to your designer what you’re looking for.
Be patient and open-minded
The rebrand process can be long and difficult. It’s testing to figure out what you like, where you want your brand to go, and what would work for those goals. That means it takes time and a lot of patience. You have to be able to clearly communicate with your designer or know when to give up on a design if you’re doing things for yourself. Regardless of which path you take, try to relax during the process.
Rebranding your blog or business can be a great way to reposition your brand or take things to a whole new level. Whenever you’re getting ready to do a rebrand, though, I hope you’ll take these steps into consideration!