So, you guys know that I usually don’t do this, but I thought it would be fun to show a bit of a behind the scenes into the branding of one of my latest projects.
As I’m sure most of you can tell, this project is the baby of this moodboard. The more we dug into Lauren’s project the more I fell in love! I mentioned in the moodboard post that I’d never worked with a fitness blogger, but it was so much fun! I really love how her logo turned out, and although her blog isn’t soley about running, that silhouette is so great for her!
Aside from working with a fitness blogger, my other new experience with this project was helping her get hyper organized for her readers! Lauren’s blog itself is basically a personal trainer. She posts all of her workouts, and starting this past Monday she launched her Dollar A Day Training Program! If you’re looking to get fit, I definitely recommend that you check that out. I mean, it’s only a dollar a day!
Speaking of her Dollar A Day Program, she also started offering her meal plans for purchase as well. Finding young people as dedicated to helping others and motivated to work hard as I do is definitely few and far between. I was incredibly blown away by her desire to help her readers reach the fit life that she’s worked towards. I mean, she’s also working on personalized programs!