If you’ve never worked with a designer before, hiring one can be a scary process. Especially when you factor in the investment in your blog or business ( ultimately yourself ). I’ve talked a little bit about hiring and working with a designer before, but today I wanted to go a bit further into the relationship and discuss giving feedback.
While I definitely believe in the tips listed below, do not get me wrong, I totally feel that the first two things listed here are what it’s all about. If you can find a designer that matches the aesthetic you are striving for as well as have a good idea of what you like, you’re already on the road to a great relationship.
Take time to consider your options I’ll be honest, most clients come to me with less than two months before they want to launch their new design. Sometimes that works for me ( like if I have a light work load ) and sometimes that doesn’t, which means I’ll have to turn them away. Having enough time set aside prior to launch to work with your designer means you’ll be able to take a few days to think things through before you move forward. While you don’t want to take too long, taking an extra day even when you already know which logo you love can help insure that you’re not going on an impulse decision and that you really do know which one you want to stick with.
Consider what it is specifically you don’t like and why One of the hard parts of giving feedback when you don’t like something is figuring out why you don’t like it. Trust me, I have definitely been there. You look at a design and something is just.. off. It’s hard to figure out what you don’t like about it, but you just know that you don’t. Although that may be the first thing you want to tell your designer, don’t. If we don’t know what it is you don’t like and why, how can we revise what we’ve sent? This goes back to the first tip, take some time, even if it’s just a few hours, and really consider what it is you don’t like. Is it the placement of something? The colors? Does it feel too cluttered? When you assess the design you’ll start to figure out what it is you don’t like and why.
Articulate to your designer in the clearest way Last but certainly not least, figure out the best way to share this with your designer. Once you know what you don’t like and why, you’ll be able to put it clearer than if you just said, “I really don’t like the sidebar. It’s just not right.” Instead think about putting it like this, “The sidebar isn’t quite right. I think it’s because it seems cluttered. Could we maybe remove X and Y?” This relieves pressure ( and frustration ) from your designer when you know what it is and can articulate it rather than make them guess what you’re thinking.
Once you’ve nailed down these things, you’re on your way to being able to communicate in the best way with your designer, and you’ll be on the road to getting the best design for you!
Designers, what’s one thing a client can do to help themselves give you better feedback?