I’m super excited to be starting a new mini series here for y’all, and this one is all about blogging! Over the last year or so I’ve started to get more questions about blogging – from starting and running to growing a blog. Since it’s easier to share the answers to these types of questions with everyone, I thought a little, once a month series would be great! I wanted to kick this series off with things you can do to boost your blog!
I cannot say enough about consistency when it comes to blogging. If you’re not sure why your readership isn’t growing, you’re not getting a lot of comments, or no one seems to be interested in buying ad space, you can generally start with looking at your consistency!
Take a look at how many times you post per week and per month. Are you just writing whenever you feel like it? Or are you blogging last minute, which often leads to skipped posts? Instead of just flying by the seat of your pants, creating a consistent posting calendar will be a huge help. When I’m consulting with someone, I usually recommend to start with 2 – 3 posts per week. This is a great starting point because you’re still writing, but not so much that you feel overwhelmed. Do that for a month or so, and if you’re feeling ambitious, add more days. There’s no rule that you have to post 5 days a week or that you have to write Monday through Friday. Change up when you post so that it works for you, and you’ll be more inclined to post more, which will grow your blog!
[clickToTweet tweet=”These 3 simple things will help boost your blog” quote=”These 3 simple things will help boost your blog”]
Keep It Organized
One thing I notice on some sites I visit is how unorganized it is. The sidebar is messy with totally random things, I have no idea where to find more similar posts, and usually I just end up leaving. If I’m feeling this way, there’s a chance that other people are as well.
Get out a sheet of paper and evaluate your space. Do you have irrelevant ads or posts in your sidebar that just don’t match what you do or write about anymore? Is there an easy way for people to find posts on certain topics if they’re interested? Do they know where to go if they want to contact you or just read your bio? These are all things that you can change without having to hire a designer to help you. Just move some things around and get rid of what doesn’t need to be there anymore. Make sure when someone goes to your site, they know what your best topics are and how to find more posts under them. Do you have ads or random graphics between your posts? Do they make you money or add to your design? If not, get rid of them. Keeping your site organized and easy to navigate encourages people to hang out longer!
Simple, Branded graphics
With Pinterest being a big deal now-a-days, a lot of people want to know secrets to growing their following on Pinterest and through the site as well. In my opinion, it’s tough because I’m only going to follow you on the site if I like your aesthetic. However, growing your following with the help of Pinterest isn’t so difficult!
The number one way to get more people to your blog via Pinterest is to make sure you’re sharing simple, branded graphics over there! Most of the time my top referral in traffic is from Pinterest, and this is why! I have been doing one thing over the past six months that I know will help you: create templates and use them. If you’ve been reading my blog (or exploring my blog archives) for a while, you’ve noticed that I have a few different styles of graphics that I create and I stick with them each week with new posts. It not only saves time when it comes to cooking up a blog post, but it keeps things simple and branded when sometimes I could create something that would look like it was for someone else entirely! I do make sure I still play around for other images, but keeping a standard set of templates for graphics and then making sure you post to Pinterest (don’t just expect others to) will help new people start seeing your posts!
Obviously I could go on and on about things that could help give your blog even a tiny boost, but I’ll stop there! Be sure to leave any blogging related questions you have in the comments, and I may tackle them for the next post in this series!