So, we’re nearly done with the first month of 2015. I’m sure some of you set the goal to grow your social media accounts this year, and maybe as January comes to a close you aren’t seeing as much growth as you would have liked. Before you get discouraged and give up altogether, I might have a few ideas as to why you’re struggling.
You share the same content everywhere This is one thing I see many people do. You post a photo to Instagram and share the link on Twitter, and the photo gets uploaded to Facebook. Or you share a status on Facebook that auto shares to your Twitter account. Look, I get it. Keeping up with multiple accounts can be tough, but sharing the same exact content everywhere is just stunting your growth. People aren’t going to like your Facebook page if they’re getting the same updates from your Twitter and Instagram.
Changing this is easier than you may think. First, turn off the auto sharing on all your accounts. Facebook statues shouldn’t go to Twitter, and Instagram’s don’t have to be sent to Twitter and Facebook. Once you’ve done that, start considering how you can tailor your content for the different platforms when you share it. You could share a link to your blog post on Twitter and a few hours later share a photo from that post on Instagram. On Facebook you could maybe ask questions related to the post to get conversation going or you could share an outtake from your photos.
You aren’t posting regularly This one always annoyed me. I used to post once a week (sometimes two weeks) on Instagram, and then I would be frustrated when that platform wasn’t growing quite like my other accounts. Then it dawned on me – when you’re only sharing every so often, what’s encouraging someone to follow you? Nothing, and I’ll be the first to tell you that when I’m cleaning out who I follow, I start with people who don’t post regularly.
To change things up and actually start posting more, I started taking more photos and planning graphics to share. The same could be done on Twitter. Regardless of where you’re not posting regularly, just sit down and do a little planning. When you know what you want to share, you’re more likely to post rather than just letting days or weeks go by with nothing going on around your accounts.
You only share promotional posts This is something I think we accidentally start doing, right? We schedule our posts, particularly on Facebook and Twitter, and then we get busy. We stop interacting with people as much, and our feeds become a constant stream of links to our own blog posts, work, or our friend’s posts and work. I know I find myself struggling with this one when I don’t put enough time into my accounts, and you might be as well.
Changing this is super simple: schedule more time to hang out and actually connect with people. Respond to tweets, jump in on a conversation, ask a question. Another way to change this is adjust how often you share promotional posts. If you find that you aren’t engaging as much, roll back how often you share links and try to balance your promotional tweets with your engagement.
These are some basic ideas, but it’s all about taking some extra time and pay special attention to your social media you can in fact grow it the way you want to this year!