I ask all of my Wild Hearts Community subscribers one question when they join the list: what is one thing that you’re struggling with the most with your blog or business? Most people don’t take advantage of the chance to get some focused advice from me, but a lot of those who do take their chance mostly say one thing: that they’re struggling to grow their blog’s audience.
Sometimes that struggle comes from lack of consistency with their posts or they’re not totally sure what they want to write about. Some people lack confidence in what they want to do, which actually is more obvious to your readers than you’d think. Regardless of what other struggle the person lists, it always comes back to growing their audience or it’s directly affecting their audience and they don’t even realize it.
When you’re confident in your branding and blog design, and you’re not sure why your audience isn’t growing – it’s time to take a good look at your content and your audience. If you’re starting to feel a bit of a disconnect between your content and your audience, it might be time to restructure your content.
What does it mean to restructure your content?
If you’ve been blogging for a good while, chances are high that you’ve restructured your content at least once already. At the most basic, to restructure your content means that you’re doing a total overhaul of your content to realign with your current audience. Often you might take a different approach to what you’re putting online.
Restructuring your content is different from starting a new blog or completely overhauling your existing blog in the sense that you’re still writing on your existing blog, and you’re probably not going to do something so drastic as to completely change your niche. While you may find yourself writing new content for your readers, you’re more likely to see a more refined approach to your existing niche.
How do you know if it’s time to restructure your content?
As I mentioned above, a great time to figure out if it’s time to restructure your content is to set your ego aside and take a good, hard look at your blog. You have to be honest with yourself about what’s working and what isn’t while being prepared to start taking steps to get things realigned. So here are two if’s for you before you take a giant eraser to your editorial calendar:
- If you’ve gotten a blog design and / or total branding, and you’ve been consistently cranking away for a few years already: If you can look at your blog and honestly say that there’s nothing else you can think of that’s holding you back, then it’s probably time to take a deeper look at your content and your current audience and potentially restructure your content. Before you just up and start changing a bunch of things, make sure that you’ve honestly taken a look at every aspect of your blog’s brand: from the design to the inside (things like your story, your purpose, etc), from your social media branding to what you put on social media when you think no one’s paying attention to you. You want to make sure that everything seems on point before you just up and start changing your content.
- If you’re in the first two years of your blog and you’re not super familiar with how to grow your blog: If you only started your blog in the last two years, so you’re not writing super consistently or defining your niche, hold on! It’s not time to restructure your content, it’s simply time to start getting serious about your blog. If you’re really in it to see where blogging can take you, you have to start defining your niche, writing consistently, and yes, even considering hiring a professional to create your brand’s design. If you’re not giving your blog the time it deserves, it’s not going to get attention from anyone else. It’s also important to remember that you’re not going to have a popular blog overnight. It takes time to really figure out what you want out of your blog, and it takes just as much time (if not more) to grow your audience. Be patient and keep chugging away!
What do you do when you’re ready to start restructuring your content?
So, if you’re blog is in the position that it’s just your content that needs restructuring, then here are few things to do:
- Start with a serious look at your content + existing audience. Is there something here that’s not aligning? Maybe you have a different audience than you thought you did, so your content isn’t being received in the right niche. Maybe you’ve been writing some good posts in the past, but you got away from that content after being inspired by what everyone else was talking about. If you’re not totally sure who your audience is, take a quick survey to see where they’re at in their blogging or business journey and what they’re struggling with the most.
- Create a list of new blog posts. When you’re ready to start reworking your content, you can’t just expect for things to change overnight. If you’ve consistently been getting the ideas you’ve been posting about this far, then you’re going to have to try to get out of the box to come up with ideas that will work for the new direction you’re taking your content. If you’re struggling to come up with ideas, but you feel strongly that it’s time to restructure your content, take a look at the survey you conducted. Who is your audience? What posts will work for them? What can you write about that will help them?
- Take out your editorial calendar and create a plan. If you’re not about to launch a big rebrand for your blog to go with your new content, the one thing you don’t want to do is just up and start posting your new content overnight. Instead of overhauling everything at once, use your editorial calendar to start trickling things in here and there until you’re writing your new content consistently each week. This way you can see how the new content is being received by your audience, and you’re not going to shock your readers with totally new content.
Whew! There you have it. Have you ever restructured your content? After reading through this do you feel like you need to? I’d love to hear your thoughts in the comments!