It’s no secret that collaboration is a great way to grow your brand, for your blog or your business. Regardless of what you’re goals are for your brand, collaborating with people in and outside of your niche is a valuable way to get your content or services in front of people that might have never seen them, and vice versa for your collaborator.
Maybe it’s not super obvious how you can partner with your peers, but here are a few ideas on how you can do just that with an important tip on contacting those you want to collaborate with!
Do a swap: guest posts, buttons, or tweets
This one may seem obvious to you as far as guest posts go, but have you thought about swapping buttons or promotional tweets? A lot of times our peers, especially outside of our niche, have audiences that may need our services but either don’t realize it or don’t know who to turn to for what we do. Something as simple as a guest post on a topic related to your business, a button in your sidebar, or a friendly tweet about your friend’s services is a great way to swap the love and potentially grow your brand!
Combine services + do a sale to your audiences
Okay, so maybe you’re trying to grow your business, but you’re struggling to get clients. A great way to get your services out to people who may not have heard of you or realized they need you is to partner with someone outside of your niche and either do a sale of your services together or create a new joint service. If you’re not sure what I mean by this, Brandgasm (aff link) is a great example of a designer and copywriter combining their knowledge to create a joint service.
Offer + sign up for affiliate programs
A genius way to grow your brand through collaboration is by utilizing affiliate programs. Whether you sign up to help make some extra cash or someone else signs up to help promote your product or service, you’re without a doubt helping your brand. Even if you’re just promoting someone else’s products, you’re teaching your audience that you care about helping them, which means they’ll tune it to what you’re saying on your blog and on social media to see what you have to say that might benefit them.
An important note: When you’re thinking about collaborating with someone, it’s worth your time to go the extra mile when contacting them. Make sure you’re contacting people whose audience will benefit from them working with you, but make sure your audience can benefit from their products or services as well. When sending your email, make sure you’re clear on what you want to do with them, how it will benefit both parties, and as many details about the collaboration as you can. Keep your email short and to the point, but make sure you’re conveying the value of working together.
Have you collaborated to grow your brand? How has that worked for you? If you haven’t collaborated yet, would you be interested in doing any of these things?