I’ve been talking a lot about email lists over the past couple of months. I’ve loved sharing what I’ve learned and been practicing over the past couple of years since it seems like so many people committed more to their email list than their blog this year. Today I wanted to share a few more tips with y’all on how to kickstart your list for those who’ve committed to starting, reenergizing, or simply growing their list. Let’s dive in –
Consider what your goal is
Before you can try to get anywhere with your email list you have to know what your goal is. Are you creating a list to connect with your readers / followers in a more personal way? Are you wanting to use it to build your sales funnel? Are you just wanting a way to send your blog posts via email to your readers? Knowing what your overall goal of your list is will help you create a plan of action on writing / sending your list and marketing it. If you’re all over the place with what you’re doing, it’s hard to tell people about it and get them excited enough to sign up.
If you’ve already had a list that maybe hasn’t been working out or you’re trying a new direction for it, before you start making any decisions on what to do – evaluate what your previous goal has been and why it’s not been working. It might not be how you’re marketing your list, but what you’re writing and sending to your subscribers.
Obvious bonus note: When you’re working on coming up with your goal, make sure you’re considering what you do best and what your readers / followers want from you. Do they want exclusive content? Your blog posts in their inbox? Details on when you’re launching a new product?
Create a plan of action for your list
A couple of weeks ago I talked about how to create a plan for your list. Once you know what your overall goal is, you have to create a plan before you start sending emails to your subscribers. Creating a plan of action will help keep things consistent, which will encourage people to stay on your list and share it with their friends! Sitting down to evaluate your previous plan is a great place to start if you’ve been running a list for a while that just doesn’t seem to be working. Regardless of which end of the spectrum you’re on, here are a few things to consider in your plan:
- Who your current / target audience is
- How you’ll provide value (a must for your newsletter)
- Your publishing schedule
Bonus: If you’re ready to create a plan for your email list, you can download my free worksheet to help you out. The worksheet helps you think of everything that goes into creating a detailed plan, and it comes with 7 super awesome ways to grow your list!
Align your letter design to your branding
You may think that this is so simple that it won’t effect your list, but I’ll be honest – I’ve been playing with my design this summer, and it’s made it even more fun to pop into Mailchimp and write my letter. A lot of people use the basic templates that come already created within their Email Service Provider, but you’re only doing yourself a disservice when you use them. It’s really important, as with anything, that you tweak the template design to match your branding. Here are a few simple ways to do exactly that:
- Fonts, colors, text size
- Image templates
Bonus: Not sure what template style you should use? Test out a new style for the next couple of months and see what your subscribers are responding to the most! Maybe the people on your list would like to see links to your latest blog posts? Maybe they just want the super basic, non-HTML version of your letter?
Brainstorm a new opt-in incentive
When a lot of people start their email list they create the ever popular resource list for their opt-in incentive. I know this because I was one of those people! The only problem with that is that most of us set and forget our opt-ins. The problem with this is that when we see the number of people subscribing to our list slow down, we tend to not think about the fact that our opt-in might not be exciting for our new readers.
If you know you need to create a new opt-in, but you’re not sure what to do consider compiling your top 10 posts on one subject into a free ebook or mini guide that your newsletter subscribers can download. This may not seem like it would work, but you have to remember: most people signing up for your list probably hasn’t read all of your blog posts. I don’t know about you, but I’m a lot more likely to read a lot of posts on one topic if they’re all in one place, which is why this method is so popular!
Develop an editorial calendar
If you’re wanting to create an email list and don’t know what to send or have had one that you’ve been neglecting, the key to getting reenergized for your email list is to sit down and create an editorial calendar for your list. I know y’all are probably tired of me pushing the EC all the time, but seriously, I do it because it’s key to consistency, which is how you see growth. Here are a few things you’ll want to consider when you’re creating your editorial calendar:
- How often you want to send your letter
- Your top 5 topics that you can cover with your letters
- Creating a theme for each month of the year
- Expanding your blog posts
Bonus: Want a calendar you can drop your ideas into for each month of the year? You can click here to download your editorial calendar printable for your email list!
Following all of these steps for my email list this year has been a game changer for my list. I’ve seen 130% growth since the start of January, and it’s not even the end of the year yet. This is why I want to create for you Kickstart Your List – a 4-week email course to help you set up, create a plan and grow your email list in just one month.
If you’d be interested in getting the exact steps you need to create and grow your email list click here to enter your email address, and I’ll notify you when it launches.