You see it all over the internet, probably multiple times a day: you must have an email list for your blog / business. I’ve talked about a million times between my platforms about how I don’t love the idea of these rules of the internet, but let’s say you buy into it.
You created a list, you’re trying to send regular emails to your subscribers, but it’s just not getting anywhere. You might be seeing lower numbers than you’d like or no numbers. Instead of just giving up on your list and letting it fall to the side, you’ve got to treat it just like you would anything else. Take a deeper look at what’s not working, tweak, and keep moving forward.
Start with your opt-in
It’s a no-brainer that the free opt-in incentive is where you’re going to get the bulk of your subscribers. If it’s really good, people may even sign up the first time they land on your site. If it’s not so good, you’re going to see it by how it’s affecting your growth.
There are a wide variety of opt-ins you can offer people, but it’s important to make sure you’re picking the one that’s best for your brand, audience, and potential clients. Don’t waste time creating something that’s going to convert people who aren’t really going to care about what you have to say or sell. Instead, take a good look at what your audience and potential clients need from you. How can you help them and portray your expertise to them in a way that converts subscribers to clients? Don’t just slap up a resource or checklist, as they may work for a few weeks or months, but it’s likely they’ll burn out quickly.
Look at what you’re posting on your blog
If no one’s signing up for your list, it might be that there’s a disconnect between your blog posts and what you’re setting out to send to your subscribers. While the opt-in is a great way to “bribe” people to get on your list, they’re not even going to really consider you’re bribe if your readers aren’t loving what they’re seeing on your blog.
[clickToTweet tweet=”Struggling to convert readers to email subscribers? You may need to try these things” quote=”Struggling to convert readers to email subscribers? You may need to try these things”]
Take an honest look at your editorial calendar over the past four months. Compare what you’re posting to who your readers are. Are you touching on what questions their pain points? Are you elaborating in your posts enough to show that you really do know what you’re talking about? Do your posts look like the rest of the internet being regurgitated through your brand? It’s incredibly important to share on relevant topics, but it’s even more important that you’re creating original content in your own voice. I can tell you from recognizing my own habits: if I’m on Pinterest and I see a pin or two from a new site and it looks like everyone else’s and the topic is something that’s already been covered a hundred times, I’m not even going to bother checking out your site.
Test new form locations on your site / blog
A lot of people don’t want to have a lot of form locations on their site because they think it looks repetivite or sales-y. i can hear it now, you’re saying, “If someone’s going to sign up for my list, all I need is one form on my site. They’ll scroll to find it and sign up.” Wrong.
I have five different spots here, and they all perform differently. It’s not necessarily about having it in your face at every second so you feel like you have to sign up, it’s about being there so someone doesn’t have to hunt for it. It’s about being as easy as possible to get people on your list. Now, you don’t have to install a pop up or have a sign up form be at the top of your site, but it’s definitely worth it to try out a few places. Try placing a form not just in the sidebar, but also below posts and in your footer. You can put one at the end of your About page as a Call to Action for new visitors as well. Don’t feel like you have to add a form to every spot on your site; try out one new place for a while, and if that works try something new.
This is probably one of the two biggest struggles when it comes to having your own email list, so if you’re struggling to get people to sign up, try taking a look at your existing site and content. How is it discouraging people from signing up? How can you make it easier and more (ethically) enticing for your readers?
Growing my email list was hard. For the first two years I struggled with slow moving numbers. It wasn’t until this year that I reevaluated what I was putting out publicly to attract more people to the more private interaction with my brand. I know a lot of people struggle with growth, and this is why I want to create for you Kickstart Your List – a course to help you set up, create a plan and grow your email list in just one month.